Nearly a year ago, our (now) publisher, Amy Fandrei, reached out to us to ask if we would be interested in submitting a proposal to write Location-Based Marketing for Dummies. Given our passion for the space, they didn’t have to ask us twice. Fast forward to August of 2011 and we are proud to reveal a book that is more of a marketing book than one that focuses on technology. Yes, we do get geeky at times but for the most part, we tried to make this more about the strategy given how quickly the space is evolving.
Obviously we would love for you to buy the book but either way, Aaron and Mike (that’s us) plan to share blog posts, reports, trends and latest developments here on this site. To get a taste for how we think and what went into the book, here’s a quick video we shot at BlogWorld Expo in NYC back in May of 2011
A Couple of Dummies Talking Location-Based Marketing